30 Seconds To Sell
Imperfect Creatives
Booking Details
Event details
Step into the world of marketing with our immersive advertising workshop. Discover the secrets behind crafting compelling visual stories that captivate audiences and leave a lasting impression! Decipher how layered elements add meaning for the viewer as students practically examine and employ technical skills and choices.
Adaptable for Grades 3-10
By the end of this workshop, students will:
Collaborate to create an ad campaign for the fictional “Shake Shake” product. Develop a clear USP, marketing angle, and slogan. Use media arts tools, equipment, and software. Explore media arts as a tool for marketing. Present your work professionally with responsible media practices.
Key Concepts in Marketing:
Understand how media promotes products. Analyse product features and represent them creatively. Develop a USP, angle, and slogan. Explore how media platforms shape consumer perception and drive campaigns.
Media Arts Techniques:
Pre-production: Plan shots & storyboard. Production: Film, light, and style the background/set. Post-production: Edit video, add sound and voice-over. Presentation: Showcase the final ad in a formal setting.
Key learning outcomes
Media Arts | Years 3-4 band
Exploring and Responding
explore where, why and how media arts is created and/or distributed across cultures, times, places and/or other contexts AC9AMA4E01
Developing practices and skills
develop media production skills by exploring ways of shaping ideas using media technologies, images, sounds, text and/or interactive elements AC9AMA4D01
Creating and making
use media languages, media technologies and production processes to construct representations that
communicate ideas, perspectives and/or meaning AC9AMA4C01
Presenting and performing
share media arts works in informal settings considering responsible media practice AC9AMA4P01
Media Arts | Years 5-6 band
Exploring and Responding
explore ways that media languages and media technologies are used in media arts works and practices across cultures, times, places and/or other contexts AC9AMA6E01
Developing practices and skills
develop media production skills to communicate ideas, perspectives and/or meaning through manipulation of media languages, including images, sounds, texts and/or interactive elements, and media technologies AC9AMA6D01
Creating and making
use media languages, media technologies and production processes to construct media arts works that communicate ideas, perspectives and/or meaning for specific audiences AC9AMA6C01
Presenting and performing
present media arts works in informal and/or formal settings using responsible media practice AC9AMA6P01
Media Arts | Years 7-8 band
Developing practices and skills
develop media production skills throughout the production process to construct representations using media languages and media technologies AC9AMA8D01
Reflect on their own and others’ media arts works and practices to inform choices they make during the production process AC9AMA8D02
Creating and making
Design and structure media arts works to communicate ideas, perspectives and meaning for an intended audience AC9AMA8C01
Apply production processes and use media arts concepts to construct representations and produce media arts works that communicate ideas, perspectives and/or meaning for specific audiences using responsible media practice AC9AMA8C02
Presenting and performing
Present media arts works, using responsible media practices and considering potential relationships the work could create with audiences AC9AMA8P01
Media Arts | Years 9 - 10 band
Developing practices and skills
Experiment with ways to construct representations that reflect ideas, perspectives and/or meaning, and/or use of media conventions, media languages and media technologies AC9AMA10D01
Reflect on their own or others’ media arts works and/or practices to refine and inform choices they make during stages of the production process AC9AMA10D02
Creating and making
design and structure media arts works that examine and communicate ideas, perspectives and/or meaning AC9AMA10C01
Apply production processes and use media arts concepts to construct representations and produce media arts works that communicate ideas, perspectives and/or meaning, and confirm or challenge the expectations of specific audiences AC9AMA10C02
Additional Information
Please group students into four balanced teams ahead of time, pair those who collaborate well and mix skills for strong teamwork. In the workshop students must respect equipment, share roles, no food or drink, stay focused, include everyone, bring only yourself (no books/pens), and always follow safety instructions.
Contact Brie Jurss for 30 Seconds To Sell
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About the Artist
Imperfect Creatives is a Queensland-based, artist-led company delivering curriculum-aligned drama, film, and media arts programs to schools across the state. Founded by actor-educator Brie Jurss and technical director Jack Kelly, our mission is to connect students, regardless of location, with rich, industry-informed arts experiences that reflect the diversity and creative potential of Queensland’s cultural landscape.
Through screen acting classes and media arts workshops, we provide students with industry-standard knowledge and hands-on experience. Our programs focus on filmmaking as both a transformative tool and an art form, preparing students for careers in the creative industry. We foster a supportive environment where future creatives can grow, explore, and thrive in their artistic journeys.
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